H.E.D is the negative psychological effect many Brits suffer after returning from their summer holidays. Other activities that can induce H.E.D include: sitting on the M25 in a traffic jam sweating like a dog in a cardie, getting drenched by 'freak' rain/hail/snow/hobo peeing and being prevented from using your hose pipe on the next door neighbour's flea ridden cat. But this debilitating disorder can now be remedied. We give you HED...

HED is a new, almost edible, range of styling products which has been developed by the gurus of male grooming, King of Shaves and includes a wax, cream, gel and a fibre.

The HED team discovered that the seductive mix of vanilla and pineapple combines to create an uplifting and intoxicating, summer holiday evoking fragrance which whisks you away to foreign climes quicker than you can say "I'm moving to the Costa del Sol to eat olives and drain the Spanish economy".

One quick application of any one of the four products within the range will leave you looking fantastic and smelling good enough to eat. The Strong Hold Styling Gel is malleable yet adds hold and shine, the Sculpting Hair Wax is pliable and allows for reworkable styling, the Hair Cream offers control but is light and non-greasy and lastly, Pliable Hair Fibre which gives a strong hold and capable of creating serious styles with a matt finish.

So bring back that holiday feeling with HED – sunshine in a jar!

HED-CASE STUDY ONE:
"I used to be as dull as a dish cloth and Friday nights consisted of nothing more than a Hawaiian pizza and Davina McCall. After using HED Hair Wax, I've been fending off women left, right and centre – and that smell – well it’s like summer in a jar!"
Spencer designer

HED-CASE STUDY TWO:
"Although I'm already exceptionally adept at attracting the opposite sex, using HED Hair Fibre has increased my female yield by 3% – this may seem a small increase, but when you see the numbers you’ll start to realise just how good this stuff really is!"
Patrick marketing man